We are Newport News natives and parents of small children. We know that money does not grow on trees and children never stop growing. At Once Upon A Child® we offer parents a fun and convenient way to buy and sell gently used kids stuff, making saving money on children's clothes, toys, baby furniture and equipment a reality every day. We focus on quality, safety, and value – the same things you feel are important for your own families.

Our customers want quality children’s clothing and we’re excited that we can offer discounts up to 70% off of original retail prices. We strive to offer a fun and convenient way to sell your gently used items. Whether you’re buying or selling, we would love to help you find what you’re looking for. We offer payment on-the-spot for items we select that meet current style, safety and condition standards. We maintain high merchandise standards by thoroughly inspecting all toys and equipment for any safety recalls.