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Back to School for Less

Once Upon A Child - Newport News, VA

All Boots 25% off Friday-Sunday

August 17-19

20 for $10 bodysuits is back!

Back by popular demand


20 for $10 bodysuits*

Saturday & Sunday

June 17th-18th, 2017

Tell all the parents, expecting parents, and grandparents you know!

*This offer cannot be combined with any other sale, discount, promotion, or  Fivestars reward. Offer is while supplies last. No rain checks will be given. Offer applies to bodysuits only. Bodysuits are defined as an infant's one-piece close fitting, lightweight garment, having a split shoulder hem which allows the garment to be removed from the neck down on an infant's body, having sleeves but leaving the legs uncovered and fastening with snaps at the crotch. Offer does not include t-shirts, one-piece outfit, or any other infant top or piece of apparel. The picture above shows bodysuits.


Memorial Day


Spring Dress Reveal

Join Us President's Day Weekend 

Feb 17-19, 2017

for our Spring Dress Reveal

Our selection of adorable spring dresses is debuting for the season.  The best part is that it's all up to 70% less than mall prices!  Plus, we have shoes and accessories to complete even the most playful look.

We also have boys dresswear for the little gentlemen in your life!

Shop early for the best selection!



Clothing, toys and more!


Kids look so cute in stylish outfits, but who wants to pay high-end prices when their clothes are outgrown so quickly? Once Upon A Child is the perfect solution. We have the latest in new and gently used name brand boys and girls clothes, toys, books, baby gear and furniture just right for fast-growing babies, toddlers and youth.


Simply gather up your gently used baby gear and kids clothes and bring them in. We are always looking to buy designer clothing, pack n plays, toddler beds, changing tables, strollers, highchairs, and of course toys! Once Upon A Child pays CASH on the spot for all items accepted.

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Our Locations

Once Upon A Child Newport News

Gold Standard

12233 Jefferson Avenue
Newport News, VA 23602
757-968-KIDS - Map - Hours
Mon09:30 AM-08:00 PM
Tues09:30 AM-05:00 PM
Wed09:30 AM-08:00 PM
Thu09:30 AM-08:00 PM
Fri09:30 AM-08:00 PM
Sat09:30 AM-08:00 PM
Sun11:00 AM-06:00 PM
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Gold Standard Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.