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Deals & Events

New Baby Club KICK OFF
May 18-19
Are you expecting or do you have a baby between 0-18 month? If so, THIS IS FOR YOU!

Our New Baby Club members will receive monthly promotions to our store specific to the unique needs of parents who are expecting and raising babies!!
You can register for the New Baby Club in store beginning May 18!!

The first promotion will be the following weekend and you do NOT want to miss it! So be sure and register on May 18 to take advantage of our first offer the next weekend!

Be the first to know!

There is always something going on in our store! Sign up for our email list to get monthly specials and be the first to hear about events.

Divider Bar


Tote Tuesday: 15% Off


Checkout our latest Events & Deals
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Our Locations

Once Upon A Child Newport News

Gold Standard

12233 Jefferson Avenue
Newport News, VA 23602
757-968-KIDS - Map - Hours
Mon09:30 AM-08:00 PM
Tues09:30 AM-05:00 PM
Wed09:30 AM-08:00 PM
Thu09:30 AM-08:00 PM
Fri09:30 AM-08:00 PM
Sat09:30 AM-08:00 PM
Sun11:00 AM-06:00 PM
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Gold Standard Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.