About Us

 About us

We are proud to be family owned and operated!!



The Powers
We have 3 children (and a dog) who make sure there is a never a dull moment in our house.
They fill our house with lots of laughter, chasing, and hugs.
We live with autism in our family and we advocate for autism awareness and education.

The Jankes

We are parents of a 4 year old who loves Fireman Sam, Thomas the Tank Engine,
and playing outside. We are a bi-lingual family so if you see a sweet 4 year old
running around the shop speaking German, he's ours!


We are Newport News natives and parents of small children. We know that money does not grow on trees and children never stop growing. At Once Upon A Child® we offer parents a fun and convenient way to buy and sell gently used kids stuff, making saving money on children's clothes, toys, baby furniture and equipment a reality every day. We focus on quality, safety, and value – the same things you feel are important for your own families.

Our customers want quality children’s clothing and we’re excited that we can offer discounts up to 70% off of original retail prices. We strive to offer a fun and convenient way to sell your gently used items. Whether you’re buying or selling, we would love to help you find what you’re looking for. We offer payment on-the-spot for items we select that meet current style, safety and condition standards. We maintain high merchandise standards by thoroughly inspecting all toys and equipment for any safety recalls.

Our Locations

Once Upon A Child Newport News

12233 Jefferson Avenue
Newport News, VA 23602
757-968-KIDS - Map - Hours
Mon09:30 AM-08:00 PM
Tues09:30 AM-08:00 PM
Wed09:30 AM-08:00 PM
Thu09:30 AM-08:00 PM
Fri09:30 AM-08:00 PM
Sat09:30 AM-08:00 PM
Sun11:00 AM-06:00 PM
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More Info
Look for Gold Standard Stores. They have been recognized for achieving high standards in Product, Quality, Operations and Customer Service.

Job Openings

Click here to go to our Jobs page to learn more.